Welcome to Freelance Express where we specialise in Professional, Functional and Affordable Website Design. With more than 6 years experience in Website Design, we are able to offer you top notch website designs that are designed around your vision and mission for your business’s online presence.
We make use of a CMS (Content Management System) for 99% of our designs which means that you get a ‘back-end’ for your website where making changes are made easier ensuring that you have total control over your website at all times.
Freelance Express offers you Affordable Website Design Packages that include (but is not limited to) the following:
Why WordPress Website Design?
Affordable Website Design
Used by millions of sites worldwide: WordPress powers more that 16.7% of the web and used on more than 54 million sites and lends itself 100% to an affordable website design platform.
Open Source (Free!) – Excellent for Affordable Website Design:
Instead of having a dedicated team of developers working on your site, you have more than 10 000 developers who constantly work on improving WordPress.
You won’t be stuck with a Bespoke Content Management System that has to be updated and kept up by certain developers – which could cost you an arm and a leg.
Flexible and Extendable:
This simply means that your WordPress site can be up and running in a short period of time.
The WordPress Community has many ‘free’ or ‘paid for’ plugins (extensions to WordPress) which makes it possible to create a website for about any need out there. Seeing as most of the plugins are free, it makes WordPress the Platform for Affordable Website Design.
Easy to use:
Each WordPress Website done by Freelance Express comes with a customized back-end where you as a site owner can make changes whenever you need. There are extensive video’s and manuals available to make this easy for you.
Yet again, you will be able to manage your website which means that you don’t need a developer to make changes on your site. This makes WordPress an Affordable Website Design Platform.
Is here to stay:
Microsoft has recently decided to stop its development on its own blogging platform and move its 30 million users over to using WordPress.
What does this mean for you – our valued client?
Save Money with WordPress
Any Developer can work on your site! Yes, whenever you decide to make use of another website designer, they will be able to work on your site. You don’t need to send changes that you would like to a developer, you can make edits, add pages and articles and much more. If you are unhappy with our service/price or in the case where Freelance Express ceases to exist, you can give the login details of your site to any other developer, and they will be able to work on your site. You will never be held ransom by a developer for future updates and/or changes to your site.
Access your WordPress Admin (Dashboard) from anywhere in the world!
All you need to make changes to your WordPress Site is a computer and internet access.
Speed up your content creation with WordPress.
By having access to the admin of your WordPress site, you can make changes anytime thereby giving your visitors up to date and fresh content when they access your site. With WordPress your site stays Consistent no matter if you add or delete pages. Your theme stays the same.
Schedule your articles with WordPress!
The publishing date feature of WordPress makes is possible that you can publish posts when you want. For example, you are going on holiday, but you would like your site to stay current, write your articles and schedule them to be published on specific days and/or time.
Your WordPress site grows with your business!
Whenever you add a service to your client offering, you can simply create a new page for the service and it will show up on your site. No more expensive developers to make changes on your site = Affordable Website Design!
You can fine-tune your menu by using the WordPress Menus feature.
Get your message to your client when needed with WordPress Automated Syndication!
Your WordPress site comes with an RSS Feed. This means that people can subscribe to your feed and receive updates about your service whenever you post a new article.
When having a website designed it is important that your website design is done is such a way that it is responsive (mobile ready – accessible by tablets and smartphones), appealing and conveys the right message.
An Informational Website is the ‘virtual showroom’ from where you will conduct your online operation.
Domain Name and Hosting
The first step in acquiring your Website is to choose a domain name. The domain name you choose must be easy to remember and important of all easy to spell. For local (South African) websites, a .co.za address is ideal, but if you plan an international business, it would be better to opt for a .com address.
After you’ve secured your domain name, you have to acquire hosting for your website.
Hosting is the actual space that your site occupies on the world wide web.
Content Management System
Freelance Express uses WordPress as a content Management system. This basically means that it is easy to edit the content of your site and even add content as the need arises. You – the client – will be able to make these changes yourself which means that when we use WordPress as the design platform, you get genuine Affordable Website Design!!
Essential WordPress Plugins we install as part of our Website Design Service Plugins are ‘add-ons’ to WordPress that allow your website to function optimally.
~ All in One SEO – You’ve probably heard of SEO. SEO is the acronym for Search Engine Optimization. This plugin is an essential tool if you want to benefit from the rapidly growing internet search market.
~ Contact Form 7 – This plugin allows your Website visitors to submit messages, queries and requests to you without having to open their email client.
~ Google Analyticator – This plugin is used to gather statistics of your website regarding traffic and also where the traffic is coming from.
~ Google XML Sitemap – With this plugin your website’s map is built at a predefined frequency and updates are sent to Google which helps Google to index your site.
WordPress has an array of extra plugins and we will install plugins that are relevant to your needs such as plugins to:
~ Create a portfolio
~ Create an eCommerce Site
~ Create super sliders Create a
~ Membership Site and Much, much more
If you can dream it – Freelance Express can Create it!
Layout of your Website
This page is a summary of what your client can expect on your site. It usually consists of teaser blocks with links to the relevant pages in your site.
About Us Page
This page can contain different elements such as: History of your business: When the business was started, why it was started etc. Vision Statement: What you envision for the future of your business. Mission Statement: Your aspirations for your business. Meet the Team: A short description of the key people in the business with a Professionally taken photo and direct contact details. Testimonials (this can also be a seperate page): It is always good business practice to have testimonials from your satisfied clients.
These pages must contain as much information as possible about your products and services. Your website visitor wants to gather all the relevant info he/she needs without having to call or email you. This way you know that, when a client makes contact, he/she is definitely a hot prospect and it could result in a sale.
Contact Us Page
This page contains your business’s contact details and usually a contact form.
Good news for South Africans!!
For a long time it was quite difficult to create an eCommerce site as most of the platforms only worked with US Dollars and only Payment Gateways such as PayPal, Google Checkout or Skrill. Now, PayFast has made it possible for us to add a purely South African Payment Gateway to WordPress sites.
Our e-Commerce Website Design Package includes the right additions as well as incorporating PayFast as a payment gateway.
Our eCommerce Website Design makes use of getshopped.org’s WP e-commerce/WooCommerce plugin which is easy to setup and maintain. In the admin console you have full control over orders, payments as well as invoices – your control over you eCommerce store, helps you to keep costs low which means Affordable Website Design for you!!.
Why do you need a eCommerce site?
Nowadays it is possible to sell virtually anything online – as long as it is legitimate and you don’t break the law. You can sell cosmetics, jewellery, auto parts, cards, houses, gifts, crafts, underwear, couture garments – the list goes on and on. If you have a hobby, you can turn it into a money maker by selling what you make on your eCommerce Website.
Planning your eCommerce Website
1. Your Product Catalogue
Your eCommerce Website is going to be your Product Catalogue. Therefore it is important to carefully plan your:
Product Images (Do not use your competitor’s images) and the
Your eCommerce site should be easy to understand and navigate and it is important to have a shipping, delivery, privacy and terms of service for your site.
Find out at the post office and courier how much it will cost to ship/deliver/send your product. Make sure you have the correct amounts so that you can add it to the shipping area of the eCommerce Website. Remember to include packaging costs as well.
It is very important to have a Returns Policy on your eCommerce Website.
Ebay has a very good returns policy where they pay the person to return the goods to them while they send the replacement.
Your Returns Policy plays a big role in instilling trust for your client. So plan this very carefully and also make it available on your invoices.
4. Payment Gateway
If you are planning to sell only in South Africa, the only Payment Gateway I would recommend is PayFast. PayFast is designed by South Africans for South Africans and supports Standard Bank, FNB, ABSA and NedBank Payment. This is also a great way of accepting credit card payments without having to acquire a merchant account at your bank. It also offers you a Secure Payment Environment which is compulsory if you want to receive online payments.
When using a Payment Gateway, the payment and invoice is automatically handled by the Gateway. You don’t need to manually check every payment.
5. Marketing Strategy
Having an eCommerce Website without a Marketing Strategy is like having a Shop without signage. No one knows about the shop, they don’t know what the shop stocks. Your Marketing Strategy should include:
Social Media Marketing such as Facebook, Twitter, LinkedIn and Youtube, PPC Advertising through Google Adwords, LinkedIn and Facebook.
What is included in my eCommerce Website Package?
Categories will be created for you
Up to 40 Products will be loaded for you so that you can see how it is done (this way you will be able to manage your own eCommerce Website in future)
After you’ve registered for a PayFast account, we will setup your payment gateway The eCommerce system will be setup re: shipping, payment, invoicing etc
Having an eCommerce site has just been made possible by our Affordable Website Design Packages.
We are proud to present our Portfolio
Testimonials ~ Just some of your happy clients!
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