Pinterest is a social bookmarking site. Users can pin things they like onto their pinterest boards and these pins can be viewed and commented on by other users.
Pinterest has huge potential as an online marketing platform and requires a bit of planning to make it successful.
I’ve put together some Tips for Marketing on Pinterest.
Use your Business Name as a profile name. This can be done by choosing a username when you register, or if you have already registered, you can change your existing profile name.
In the ‘about section’ of Pinterest, add a short, but very descriptive paragraph (remember that people are a bit lazy to read so structure it in a way that they will be able to see what you do within the one or two sentences) about who you are and what you do. It will help if you add keywords in here as well.
Connect your social media platforms like Twitter and Facebook. Not only does this help to get more exposure for you site, it also helps to save you a lot of time.
Add your website address to your profile.
Connect with other pinners by Commenting on their pins. This helps you to become more visible on Pinterest.
Help people who are looking for your kind of service/product to find you by adding keywords to the description of your pin. If the image is from your website it only makes sense to add your business name to your pin.
Your website should be optimized for Marketing on Pinterest and you can do it by adding pictures to your articles and pages and adding a Pinterest follow me button to your site.